Completed a sales/business development
project on the behalf of a major wireless infrastructure client
in China to provide enterprise-based, Middleware, portal and
web-enabled information access to host applications (EAI,
CRM) on wireless, handheld devices utilizing next-generation
telecommunications IP infrastructure technologies. This product
and relationship strategy led to a sharp revenue turnaround
for China's largest Internet portal companies.
|Enterprise Software - International
market entry strategy for the China market for a major enterprise
software company including subsidiary formation, sales/marketing
strategy and tactics, budget and staffing requirements, business
culture, government required feasibility study and competitive
positioning. Arranged introductions at the highest level of
government and several potential business partners.
Interim executive placement as Vice President
of Sales and Marketing for a major enterprise-based, ASP software
company that resulted in a doubling of sales within a 4-month
period. Secured Fortune 500 business relationships, developed
major account selling and marketing strategies including collateral
development, lead generation programs and major account management
- International Market Entry
2-year project that provided executive, marketing and sales
functions to a vendor of enterprise-based, integrated Middleware
(EAI, CRM) and portal infrastructure solutions specifically
designed for the emerging next- generation wireless handheld/mobile
market. Our Client's product portfolio included a family of
hosted and non-hosted enterprise-based, fully scalable wireless
middleware applications and development tools including web-based
collaborative computing, messaging, dynamic load balancing,
infrastructure optimization, coverage management and hardware
and application provisioning. Was responsible for developing
and implementing the corporate marketing strategy, product
concept, initial business plan and development schedule. Opened
office in China and created initial relationships with some
of the largest telecommunications providers, carriers and
classical distribution partners in the U.S. and China.
|e-Support - Managed Services
Responsible for the creation and administration
of an overall business and strategic plan that led to initial
funding for an e-support, B2B managed services company. Services
defined and developed included help desk, pro-active break-
fix maintenance, asset management, network management, provisioning,
change management, and overall program management.
Development Executive - International Market Entry
Performed in the capacity of Vice President
Marketing/Business Development for a manufacturer of carrier-
and enterprise-class telecommunications/networking infrastructure
products. Led company to first successful introduction of
products and 4 straight quarters of profitability leading
to a successful acquisition. Built European and Asian channel
of distribution including VARs, Resellers and direct sales.
Successful in closing new business opportunities at several
end-users, carriers and service providers. Commence
Technology Partners was responsible for developing and implementing
corporate strategic product plan, all MRDs and Marketing Communications
plans, programs and implementations.
| Senior Marketing/Business
Development Executive for a manufacturer of carrier-class
CSU/DSU, Multiplexer (DS1, E1, DS3, STS-1), Multi- Service
Delivery Platforms, Multi-Link Access, QoS Assurance and DSLAM
products. Developed strategic plan which led to successful
revenue opportunities from end-users, service providers and
mobile operators for enterprise- class telecommunications
products. Also developed client's initial channel strategy
and signed first major channel partners.
| B2C Strategic planning
and business development
a comprehensive business and tactical implementation plan
for a boutique B2C e-commerce company.
| CRM/B2B Channel/Sales development
Developed channel and
sales strategies for a leading provider of business portal
| Symmetric Multi-Processing
server marketing strategy - International Market Entry
Developed plan for a $85 Billion, major
multi-national corporation that led to significant product
differentiation in the super-server market.
| Interactive, multi-media
marketing and sales project
Developed Internet differentiation marketing
strategy for one of the San Francisco Bay area's top multi-media
advertising and promotion agency.