Partners is a 24 year old strategic marketing,
business development and international market entry professional
with offices in Hong Kong and Menlo Park, California. We develop and
implement China market entry strategies for technology companies from
the U.S. and Europe on an outsourced basis. We work “hands on”
to establish or expand China operations for our clients based on a
mutually agreed strategic and tactical plan, operational goals and
We directly leverage the extensive experience,
networks and contacts of our 12 partners and associates to develop
initial sales and channel partnerships; select appropriate outsourcing
partners and/or manufacturing; recruit outstanding teams; and in
general develop and implement a profitable and sustainable business
model across China. We have developed compelling strategies on the
behalf of clients that have allowed them to expand into new markets,
reach their customers more effectively, enhance productivity and
provide a substantial return on investment.
Our substantial staff in Hong Kong and the U.S.
have all lived and worked for many years in China. We understand
the customs and most importantly, we understand the Chinese relationship-based
business culture that allows our clients to reach their intended
market in the least amount of time.
We have several decades of experience
in many technology areas (including telecommunications, networking,
semiconductor, consumer, component and supporting applications,
tools and implementations as well as enterprise software solutions).
We have significant experience working with technology providers
in China including associated channel partners, and appropriate
Many people say they have contacts in China.
Contacts are not what drives business opportunities. We have spent
many years developing and maintaining relationships ranging from
the highest levels of the Central Government to potential partners
and ultimate end-users.
These relationships accelerate our client’s success in their
We not only have the resources and knowledge
to provide a compelling and meaningful “recipe for success”
but we also have the capability to implement the strategy in China
to drive short-term revenue opportunities. Consequently, we make
sure the plan is “executable”, has quantifiable
metrics and represents the shortest
path to success.
We believe in providing value to our
clients. Our methodology and quality of product is equal or better
than that provided by the largest practices at a fraction of the
cost. We feel this results in a substantial return-on-investment
by our clients.
Much of our business is repeat business.
Many of our client’s engage our services for multiple projects.
In many cases, we have worked on several projects for a single client
for up to 3 years.